Board of Directors
Rajiv Mistry
Founder & CMD, Ascent Meditech Ltd.

Rajiv Mistry
Founder & CMD, Ascent Meditech Ltd.
He established Ascent Meditech Ltd. in 1991 with a vision to provide accessible, high-quality healthcare products. He introduced the Flamingo Heat Belt at a time when electric heat therapy was virtually unknown in India. Today, Flamingo serves over 30 million customers and offers a portfolio of more than 500 SKUs across diverse healthcare categories.Mr. Mistry led Ascent’s expansion by establishing a modern manufacturing facility in Valsad in 2018 and forming Ascent Sigmax Sportsmeds Pvt. Ltd. in 2021 through a joint venture with Japan’s Nippon Sigmax Co. Ltd. This venture introduced Zamst and GoChamps, offering world-class sports support solutions tailored for Indian athletes. He also launched Florican, a premium brand for international markets.
Beyond Ascent, Mr. Mistry serves as an Independent Director with DOMS Industries Pvt. Ltd. and Badshah Masala, and leads social initiatives through the Mansi Mistry Foundation.
Ajay Shah
Non-Executive Director

Ajay Shah
Non-Executive Director, Ascent Meditech Ltd.
Mr. Ajay Shah has been closely associated with Ascent Meditech since its inception, bringing over 25 years of expertise in finance, taxation, and regulatory advisory. A Law Graduate by qualification, he has played a pivotal role in guiding the organization through its financial and compliance frameworks over the years.
In addition to his responsibilities at Ascent, Mr. Shah has held key positions and contributed actively to various industry associations, educational institutions, trade committees, and chambers of commerce. His diverse experience and strategic insight continue to add strong governance value to the company’s board.
In addition to his responsibilities at Ascent, Mr. Shah has held key positions and contributed actively to various industry associations, educational institutions, trade committees, and chambers of commerce. His diverse experience and strategic insight continue to add strong governance value to the company’s board.

